Meet your mentor

So many people are waiting for the perfect mentor to guide them, to validate their ideas, to show them the way.

But here’s the truth... you don’t need a fancy mentor. Your real mentor is the market.

The market doesn’t sugarcoat or give you vague advice. It gives you raw, unfiltered feedback. It’s about taking an idea, putting it out there, and observing the reaction. Will people notice? Will they care? Will they engage?

The market tells you what works and what doesn’t, and it does so without bias. It’s in the conversion rates of your ads, the engagement of your content, and the sales of your products. These metrics are your lessons.

Every piece of feedback from the market helps you refine your intuition, sharpening your sense of what resonates and what falls flat. This process of iteration and adaptation builds a kind of wisdom that no single mentor could impart.

The best advice comes from the trenches. Mentors often provide insights that are biased, outdated, and not tailored to your unique situation. They give second-hand advice that lacks the immediacy and relevance of real-world experience. The market, however, offers personalized mentorship. It’s your constant, unbiased advisor, giving you feedback that’s specific to your context and challenges.

True mastery comes from engaging directly with reality, not from second-hand advice. The market is brutal, but it’s honest. It guides you through its reactions, teaching you more than any individual could.

In the end, the market’s feedback is the most reliable mentor you’ll ever have. Trust it, learn from it, and let it shape your path. That’s all you need.

Say hello to it.

Note: I write posts like this every week, packed with free startup ideas, insights on business building, and strategies for succeeding in the online world. It’s called Greg’s letter.

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